It has never been more important for businesses to be getting the most out of everything they can, whether that be out of their budget, time, or resources. This should also be the case for your branded merchandise.
When you think about branded products, it is common for people to think about the ‘traditional’ products such as branded pens and pads, but moving forward and post COVID-19, innovation will be key in helping you to really get the most out of your branded merchandise.
Similar to this, it is often that when purchasing branded products, businesses tend to opt for buying in bulk quantity as they believe this provides a better price and therefore a better return on investment, but this is a common misconception.
In order to make your branded merchandise really work for you, your brand and your business as we emerge from the COVID-19 pandemic, you should be looking to invest in quality products over quantity.
This is something we have always pushed at JDR Branding, helping clients to see branded products in a different way; not just as a spend, but instead as a valuable branding and marketing tool and investment they can utilise to connect and engage with their target audience.
Through thinking more intelligently about your branded merchandise, this will enable you to provide your employees, clients and prospects with something of real value, which can help to increase your brand recognition and boost your image.
Investing in quality products will also help to ensure they stand the test of time, allowing the individual to use it time and time again and continuing to increase your brand awareness for potentially years to come.
It is important to remember that any product you give away is often the first impression an individual will have of your brand and company. Consider what your current branded products, or those that you plan to purchase are going to say about you.
A cheap, bulk-bought product is not going to give that ‘wow factor’ that you desire.
Innovative and quality products will help you to stand out from the rest and make a statement, helping you to be remembered for all the right reasons.
As we say, ‘Invest to achieve the best’ and make branded products really work for you with the help of JDR Branding.