As the return to work moves closer, planning and preparation will be key in ensuring you are able to get back to business as soon and as smoothly as possible.
We have previously discussed some of the key considerations to help ensure your workplace is prepared and safe. It is also important that you are looking at how you will re-engage your clients and prospects and communicate any new changes you have implemented as a result of Covid19.
Strategically Planning
The Covid-19 crisis will have affected many businesses' ability to communicate with clients and keep their prospects engaged.
So in order to start the ball rolling again and get back to some normality, you need to look at how you bring back these clients and build up your relationship with both them and your prospects.
A great way to start is by evaluating what activities you have previously carried out to engage and communicate with your clients. You can consider what worked well and then how you can utilise this knowledge and resources in the current situation.
You can also consider the new activities and approaches that you may need to take in order to achieve your new goals.
For example, one of the main goals for all businesses when returning to work will be informing your audience of the important changes you have made to your processes and/or how you operate. What activities will you need to consider in order to achieve this?
For other businesses, you may have had to adapt your services due to Covid19, so your goal will be communicating this.
Despite the many challenges the pandemic has presented, you may have even identified a new avenue to go down as a result. If this is the case, one of your new goals will be communicating this with your target audience and building awareness around your new offering, or even looking at reaching a new target market.
Through strategically planning how you will achieve these goals now, you will have a clear blueprint to follow when you do return, helping to ensure you are able to get back on track as soon as possible and achieve positive results quickly and effectively, in terms of income, engagement, as well as your brand and reputation.
Role of Branded Product
Branded merchandise and products can be an invaluable tool in helping you to both re-engage and communicate with your clients, stakeholders, prospects and employees in an innovative and effective way.
For example, branded packs and kits are a great resource you could utilise.
You could send tailored packages to your new clients, to let them know what your brand is all about, or to your previous clients to bring you back to the forefront of their minds and remind them of what you can offer and how you can help them.
We have shared some more of our ideas on how branded packs and kits can help businesses during Covid19.
Signage and printed literature will also play a vital role in supporting you to inform and engage your visitors and clients, providing vital information on changes and procedures that should be followed in order to maintain a Covid Secure workplace.
Branded products can also be used to compliment your marketing efforts, to ensure the message and your brand is being reinforced and is really getting across to your desired audience.
These are just a few examples of the ways in which branded products can be used in helping you to re-engage and communicate with your audiences following the Covid19 lockdown, so if you haven’t yet considered the potential of branded merchandise for your business, now is the time as we begin to plan and prepare for the return to work.